In a world of bumper-sticker slogans and theoretical clichés, “heresies” as I call them pierce to the heart of truth and break the spell of default conventional wisdom.

These beautiful frameworks aren't abstract theories dreamed up in academic towers. They're battle-tested approaches that have guided real decisions with real consequences for individuals and organizations.

These frameworks aren't just parenting techniques — they're human connection principles based on how our brains actually work. The beauty is that they apply everywhere, from boardrooms to bedtime stories, from client meetings to playground conflicts, and perhaps most powerfully, to the ongoing relationship we have with ourselves.

The science is clear: our brains are malleable, constantly reshaping themselves based on our thoughts, experiences, and practices. But what does this malleability mean for our full humanity? Let's dive beneath the surface of these 12 principles…